Privacy Policy

This website privacy policy is divided into the following sections:

•               Who we are

•               Our website

•               Our collection and use of your personal information

•               Cookies and similar technologies

•               Marketing

•               Your rights

•               Keeping your personal information secure

•               How to complain

•               Changes to this website privacy policy

•               How to contact us

Who we are
This website is operated by Dark Turtle Clothing. We are a business providing clothing, apparel and accessories and for more information see [insert link to about us page].

We collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union and the United Kingdom and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

Our website
This privacy policy relates to your use of our website, only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate.

Our collection and use of your personal information
We collect personal information about you when you access our website, register with us, contact us, send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website.

We collect this personal information from you either directly, such as when you register with us, contact us or purchase products or services via our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).

The personal information we collect about you depends on the particular activities carried out through our website. This information includes:

•               your name, address and contact details

•               date of birth

•               bank account and payment details

•               details of any feedback you give us by phone, email, post or via social media

•               information about the services we provide to you

•               your account details, such as username, login details

•               cookies and usage data.

We use this personal information to:

•               create and manage your account with us

•               verify your identity

•               provide goods and services to you

•               customise our website and its content to your particular preferences

•               notify you of any changes to our website or to our services that may affect you

•               improve our services

This website is not intended for use by children and we do not knowingly collect or use personal information relating to children.

Our legal basis for processing your personal information
When we use your personal information we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.

The legal bases we may rely on include:

•               consent: where you have given us clear consent for us to process your personal information for a specific purpose

•               contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract

•               legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)

•               legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests)

Further information—the personal information we collect, when and how we use it
For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections:

When information is collected
What information we ask for
How and why we use your information

When you order or register with us

We ask for your contact details including your first and second name, email address, telephone number and delivery/billing address. We take this:-

— to create and manage your account with us

— to communicate with you about your account

— to deliver products to you

We rely on consent and contract as the lawful basis for collecting and using your personal information.

We will keep this information until:

— you close your account with us

— we close your account 

We use third-party services to process payments for any paid products and services and make refunds. We may take Payment details, card details and billing address to perform our contract with you.

We will also take this to detect and prevent fraud against either you or Dark Turtle.

We won’t store your payment card details. Any card details you give will go straight to our third-party payment processors who use your personal information according to their Privacy Policy.

To ensure your payment information is handled securely, they adhere to PCI-DSS standards, managed by the PCI Security Standards Council – a collaboration between brands like Visa, Mastercard, American Express and Discover. We rely on contract and consent as the legal basis.

Purchase History, Orders and Saved Items 
We use information on your purchases and what you’ve stored in your bag for later:

–       to enable you to buy our products or services- this is required to perform our contract with you.

–       to provide customer support and manage returns – this is required to perform our contract with you.

–       to discover what you and other customers and visitors like – to tailor our products and services to our customer’s preferences.

–       to send you information, promotions and offers that may be of interest to you.

 Examples of cookies we may use:

  • Sessions cookies –  to operate our website
  • Preference cookies – to remember your preferences and various settings.
  • Security cookies – for security purpose

Who we share your personal information with
We routinely share your name and delivery address details with Twofifteen Limited (https://­­www.­­twofifteen.­­co.­­uk) who are our third party suppliers.

This data sharing enables them to despatch the goods you ordered directly to you.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party.

Whether information has to be provided by you, and if so why
We require you to provide certain personal data such as your name, address, delivery address, and telephone number to enable us to delivery your ordered products to you safely. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

Cookies and other tracking technologies
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We may use cookies on our website. These cookies help us recognise you and your device and store some information about your preferences or past actions.

We would like to send you information about products and services, competitions and special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

For more information on your rights in relation to marketing, see ‘Your rights’ below.

Your rights
Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

•               fair processing of information and transparency over how we use your use personal information

•               access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address

•               require us to correct any mistakes in your information which we hold

•               require the erasure of personal information concerning you in certain situations

•               receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

•               object at any time to processing of personal information concerning you for direct marketing

•               object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

•               object in certain other situations to our continued processing of your personal information

•               otherwise restrict our processing of your personal information in certain circumstances

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

•               email, call or write to us,

•               let us have enough information to identify you,

•               let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and

•               let us know the information to which your request relates

Keeping your personal information secure
We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain
We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in a European Economic Area state or in the United Kingdom if you work, normally live or if any alleged infringement of data protection laws occurred in the relevant state. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: [0303 123 1113].

Changes to this website privacy policy
 This website privacy policy was published on 25.03.21 and last updated on 25.03.21.

We may change this website privacy policy from time to time, when we do we will inform you via email.

How to contact us
Please contact us if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, please send an email to or write to 20 Bluestone Close, Newton Aycliffe, DL5 4FG.

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